You've put in all this work and everything is finally falling into place. Your website looks amazing and you can't believe you have your own business website (woo!). Everything is set for the start of your new business.
You have scratched up on all your knowledge and you are ready to share it with the world. But for some reason, people just don't come to you for advice... They seem to go to someone else.
How can you appear to be the go-to expert in your niche?
1. You Need To Get Specific
Not another blogger telling you to get a niche... urgh!
Yep, I am sorry to say this but it's true! You need to get specific because you can't be an expert in everything. For example, if you needed some serious Instagram help, would you go to someone who is an Instagram guru and spends their whole work day researching the best methods for Instagram? YES PLEASE! Or would you choose to get advice from someone that does all platforms on social media including some Instagram techniques? Maybe, but it you had to choose between the two, the expert in Instagram would be the one.
2. Share Knowledge All The Time
Ok, so it's somewhat true that your best tips and tricks stay part of your paid content. However, by providing valuable resources in the form of blog posts, videos, captions, etc, you are basically proving that you really know your stuff!
This is going to just draw your ideal client to you because the blog posts you are writing are the kind of stuff they are going to be searching. It's then going to build up trust between you and your ideal client since they can see you know what you are talking about so they might feel more at ease investing in your paid stuff too!
3. Guest Post!
If you are a writer anyway, this one is perfect for you! By appearing on other peoples' websites and social media, it's clear that you know what you are talking about because your knowledge is being sought after.
When you are looking to write a guest post for someone, spend a lot of time pitching your idea in an email. The email needs to be personal and specific to their niche - they want to know what they can get out of having you on their blog.
4. Share Your Social Proof
Have you been featured on a well known website or worked with a big name in your field? It's ok to show off!
Your ideal client is going to feel more at ease when they know that you are trusted by other people too.
5. Become An Expert
Never stop learning more and more information that can be shared with your audience. This could be looking deeper into a topic or staying on top of the latest trends in your industry.
Always be researching! You won't appear like an expert if you are falling behind on the latest research. For example, are people going to trust you as an Instagram guru if you didn't even know there had been a new algorithm update?
This is not something that is going to happen overnight but it is definitely something you can work on to speed up the process. Use these tips and you know you are heading the right direction.
Most importantly, have patience and trust in what you are doing.